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I am a senior lecturer specializing in entrepreneurial orientation, industrial technology management, and Industry 4.0. With a strong background in the manufacturing field, I have dedicated my career to exploring the intersection of entrepreneurship, technology, and sustainable industrial practices. I obtained my Doctor of Business Administration (DBA) from Universiti Utara Malaysia, where my research focused on entrepreneurial orientation among manufacturing employees. Currently, I am pursuing a Ph.D. in manufacturing at Universiti Kuala Lumpur, focusing on sustainable textile practices aligned with Industry 4.0. Additionally, I am undertaking a Master’s in Education (Pedagogy) at Sultan Idris Education University to enhance my expertise in teaching and learning methodologies. My research interests revolve around industrial technology management, sustainability in manufacturing, and the integration of digital innovations in the industry. I am passionate about advancing knowledge in these areas and contributing to the development of future-ready industrial practices.

I am a Senior Lecturer at the Faculty of Management and Economics, Universiti Pendidikan Sultan Idris (UPSI), where I teach courses in strategic management, international business and globalization, business elements, business policy and strategic management, and business communication. In addition to my academic role, I have led several research projects, securing grants such as the FRGS-RACER Grant (RM33,000), University Grant (RM8,000), and Industrial Grant (RM7,000). I have also collaborated as a co-researcher on various local and international research grants. My contributions to teaching and research have been recognized with several prestigious awards. I was a finalist for the Ministry of Higher Education Award (AKRI) 2022 for Immersive Teaching and received the Immersive Teaching & Learning Award at the Anugerah Akademia UPSI. I also won a gold medal at the NALI-UTM Exhibition & Competition 2022 and was a finalist for two consecutive years in the QS Reimagine Education Awards (Abu Dhabi 2023 & London 2024).

In addition to my academic and research achievements, I have provided consultancy for several industrial projects and have assisted both local and international postgraduate students in research data analysis. My expertise includes applying Partial Least Squares – Structural Equation Modeling (PLS-SEM) using SmartPLS to support rigorous and data-driven research..

I have served as the Intellectual Property and Commercialization Coordinator at the Research Management and Innovation Center (RMIC), Universiti Pendidikan Sultan Idris (UPSI), where I oversee and strategize the commercialization of research-based products and services. In this role, I have facilitated industry collaborations and licensing opportunities, strengthening partnerships between academia and industrial players. Additionally, I have planned and executed marketing strategies, including promotional campaigns on social media and local television channels, to enhance the visibility and impact of research innovations.